Because remote work is becoming the norm, job hunting and brand building often happen online. That’s why LinkedIn has become a vital platform for professionals across the globe.
However, consistently creating engaging LinkedIn posts can be a daunting task, especially for busy remote professionals juggling numerous responsibilities. You might find yourself struggling with what to write, when to post, or how to catch the attention of your audience amidst the sea of content.
But what if there was a way to simplify this process? What if you could leverage powerful AI tools to generate high-quality LinkedIn posts, allowing you to focus on building connections and growing your career or business?
In this post, we'll delve into:
- How to generate ideas for your LinkedIn posts
- How to use AI tools to speed up content creation
- How I schedule a month’s worth of content in less than an hour using my past meeting transcripts
Let’s get started!
How to Generate Ideas for Your LinkedIn Posts
Crafting engaging LinkedIn posts regularly requires a constant stream of fresh ideas. However, coming up with new content consistently can be challenging. Here are some strategies to help you generate a wellspring of ideas for your LinkedIn posts:
- Monitor Trending Topics: Staying informed about what's trending in your industry can provide a wealth of topics for your LinkedIn posts. From innovative technologies to regulatory changes, trending topics can offer timely and relevant content ideas.
- Leverage Personal Milestones: Personal career milestones, such as work anniversaries, promotions, or successful projects, can make for engaging LinkedIn posts. Sharing these accomplishments not only celebrates your success but can also inspire and motivate others.
- Share Your Daily Experiences: Your day-to-day experiences at work can serve as a rich source of content. You could share a challenge you overcame, a new skill you learned, or an interesting article or book you read. Personal experiences often resonate well with audiences because they are relatable and authentic.
- Engage with Your Network: Engaging with your network can spark ideas for your own content. Participate in discussions, respond to comments, and take note of the topics that resonate most with your connections. This can also help you understand what type of content your network finds most valuable.
- Reflect on Lessons Learned: Reflecting on your professional journey and sharing the lessons you've learned can make for compelling content. From sharing mistakes you've made and how you learned from them to insights gained from a mentor, these posts can offer valuable wisdom to your connections.
- Share Industry Research and Reports: Sharing key findings from industry reports and research can provide valuable insights to your network. Remember to add your own analysis or perspective to make the post more unique and engaging.
- Collaborate with Colleagues or Industry Peers: Consider collaborating with colleagues or industry peers to co-create content. This can provide a fresh perspective and expand the reach of your posts.
- Utilize Meeting Notes: Your meetings can be a gold mine for LinkedIn content. Key insights, ideas, or decisions from your meetings can be valuable to others in your network. Just ensure that you respect confidentiality and don't share sensitive information. Using a tool like Tactiq can help you easily capture and organize these notes.
What is the best way to write a LinkedIn post? The key to generating ideas for your LinkedIn posts is to stay curious, observant, and connected with your professional community. By doing so, you'll find an abundance of topics to share and discuss with your network.
2 Ways to Extract Ideas from Your Meeting Transcripts
Your meeting transcripts can be a treasure trove of ideas, insights, and action items. But how can you efficiently extract these golden nuggets?
Here are two effective methods to do so:
ChatGPT, a powerful AI language model developed by OpenAI, can help you extract valuable ideas from your meeting transcripts. Here's how it works: provide the AI with a prompt related to your transcript, and it will generate a response.
Here are some example prompts you can use:
- "Identify key insights from this transcript about our marketing strategy that could make an interesting LinkedIn post."
- "Find action items from this project planning meeting that could be shared as a LinkedIn update."
- "Summarize the feedback received during this product review meeting that would be beneficial to share on LinkedIn."
- "Outline the significant decisions made during this management meeting that could inspire a LinkedIn thought leadership post."
- "Highlight the challenges and solutions discussed in this team meeting that could be turned into a LinkedIn post about problem-solving."
2. Generate AI Summary with Tactiq
Tactiq is another excellent tool that helps you leverage the power of AI to derive value from your meeting transcripts. And the cool thing about Tactiq is that it has GPT-3 AI built-in, so you don't necessarily need to use prompts. Just a click and it creates summaries and action items for you. Here's how you can get started with Tactiq:
- Get the Tactiq Extension: Install the free Tactiq extension on your Google Chrome browser.
- Link Your Platform: Go to Integrations and connect your favorite video conferencing platforms, like Zoom, Google Meet, or Microsoft Teams.
- Join Your Call: Attend your meetings like you usually do. You'll see a Tactiq window pop up, showing the real-time transcript of your meeting.
- Grab Your Transcript: Once your meeting wraps up, you'll get an email with a link to your meeting transcript.
- Generate AI Summary: Now comes the fun part! With your transcript ready, just hit the "Generate AI Summary" button. Sit back and let Tactiq and ChatGPT do their thing, whipping up a neat, insightful summary of your meeting.
By using these tools, you can effectively mine your meeting transcripts for valuable insights and ideas.
How to Use Free AI to Write Linkedin Posts
The process is quite straightforward. All you need is a clear understanding of your brand voice, the message you're aiming to convey, and the interests of your audience. Once you've got these in place, you can feed this information into the AI tool, which then serves up a post tailored to your needs
Which AI Tools Can I Use to Create LinkedIn Posts?
Here are five free AI tools that can assist you in creating compelling LinkedIn posts:
- ChatGPT by OpenAI: It’s free for the basic features. But you can upgrade to ChatGPT Plus for $20 per month.
- Writesonic: Offers a free trial with 10,000-word credit.
- Missinglettr: Has a free version that turns blog posts into short LinkedIn posts.
- Taplio: Allows you to write a LinkedIn caption based on famous LinkedIn creators like Justin Welsh, Sahil Bloom, and Chase Dimond.
- Storylab.ai: Just enter your company name, describe your post's topic, hit 'Inspire me,' and let this AI generator provide you with LinkedIn captions.
The first 3 are often used to create any type of content, so it’s not limited to LinkedIn. Taplio and Storylab, on the other hand, are fairly new tools created specifically for professionals who want to post consistently on LinkedIn.
How Does an AI LinkedIn Post Generator Work?
An AI LinkedIn Post Generator uses natural language processing (NLP) and machine learning, two integral components of AI. These technologies allow the AI to understand, generate, and improve text based on user inputs and data. When you use an AI LinkedIn Post Generator, you provide it with certain parameters or prompts related to your desired post - this could be keywords, topics, or even a specific style of writing.
The AI then processes this information and generates a post that fits your criteria. Over time, as it is exposed to more data and feedback, the AI continues to learn and refine its output, resulting in increasingly relevant and engaging LinkedIn posts.
Remember, AI can churn out some pretty solid content, but it’s up to you to edit and check your facts. It's super important to give it a once-over to make sure the final post really sounds like you and fits your brand's vibe.
How I Create One Month's Worth of LinkedIn Posts Using ChatGPT
Now that we’ve covered the different ways to get content for your LinkedIn posts and which AI tools to use, it’s time to talk about my own process.
You can get inspired and copy some of the things I do or copy them step by step. It’s really up to your style, goals, and target audience.
Before I go to ChatGPT to create the prompts, I create an overall strategy which answers these questions:
- How often do I want to post?
- What is the goal of each post?
- What services or products should I be promoting?
- What topics do I want to be known for?
- Which content types do I already have, and can I repurpose them on LinkedIn?
My main goal is to post one each day, so I can consistently stay on top of mind of my potential clients and get DMs about what I do and my services.
For this quarter, here are my goals and focus:
- I want to post once a day.
- 80% of the post will be for brand awareness and 20% will be for promotion.
- I want my LinkedIn connections to check out my AI writing workshop.
- I want to talk about AI and productivity.
- Past blog posts and transcripts of my completed workshops.
How I Use Tactiq to Enrich My ChatGPT Prompts
For this month, I didn’t want to create new content because that usually takes time. I want to schedule one month of posts in advance in one sitting!
I use Tactiq for the real-time transcripts of my workshops in Google Meet or Zoom. Since it already has an AI summary, I would copy and paste those summaries into ChatGPT.
Here are the different prompts I’ve used to generate content from the transcripts and notes:
- "Find an inspiring AI-related quote from this transcript."
- "Identify short AI advice from this transcript."
- “Rewrite this summary into 4 weeks of LinkedIn posts. Display the post into a table Monday to Friday.”
- “Write a LinkedIn post about my [product] using the copy from [landing page copy]. Add a CTA to learn more about [product].
- “Identify statements that I can use as a testimonial.”
How I Edit and Schedule LinkedIn Posts
Once I have all the outputs, I’m ready to edit them. I copy the output into Notion and create a card that says, “LinkedIn posts to be scheduled.”
Here’s what it looks like:
- I pick the outputs that are ready to be published as they are.
- I schedule them by batch on LinkedIn.
- I then cross out the ones that I already scheduled.
- I try to schedule as many as I can for the entire month.
My goal is to post daily. But if I can post 3 times a week in 4 weeks in one sitting, that is already a win! This ensures that I have a post every week in case I get sick, or I get too busy with client work.
Plus, I can post new insights that come to me on empty days.
Your workflow might be a bit different, depending on your content inventory. But as you can see, you don’t need a lot! You just need one meeting or live stream transcript, and you can create more than 20 LinkedIn posts that you can batch schedule.
Navigating the world of LinkedIn posts can be quite a challenge, especially when you're aiming to build brand awareness, expand your network, or land your dream job. However, by leveraging AI tools like ChatGPT and Tactiq, you can transform this challenge into an opportunity. The key lies in utilizing these tools to generate high-quality, engaging content that resonates with your audience.
Remember, the goal isn't just to churn out posts—it's to share valuable insights, stories, and ideas that truly connect with your network. Be it transforming your meeting transcripts into insightful posts or using AI generators for fresh content, the possibilities are endless.