How to Generate Ideas for Your LinkedIn Posts with AI
November 19, 2024
Job hunting and brand building often happen online. That’s why LinkedIn, like other social media platforms, has become vital for professionals across the globe.
However, consistently creating engaging LinkedIn posts can be daunting, especially for busy remote professionals with numerous responsibilities. You might struggle with what to write, when to post, or how to catch your audience's attention.
But what if there was a way to simplify this writing process? What if you could use AI tools to generate high-quality for your LinkedIn posts, so you can instead focus on building connections and growing your career or business?
In this post, we'll delve into:
- How to generate ideas for your LinkedIn posts
- How to use AI tools to speed up content creation
- How I schedule a month’s worth of content in less than an hour using my past meeting transcripts
For more insights into AI, check out these related articles: How to Create a Meeting Recap Using AI, Top 20 AI Workflow Automation Tools, and Top 20 AI Meeting Tools.
How to Generate Ideas for Your LinkedIn Posts
Here are some strategies to help you generate ideas for your LinkedIn posts:
- Monitor Trending Topics: Staying informed about what's trending in your industry through search engines can provide a wealth of topics for your LinkedIn posts. Trending topics can offer timely and relevant content ideas, from innovative technologies to regulatory changes.
- Use Personal Milestones: Personal career milestones, such as work anniversaries, promotions, or successful projects, can make for engaging LinkedIn posts. Sharing these accomplishments celebrates your success and can inspire and motivate others.
- Share Your Daily Experiences: Your day-to-day experiences at work can serve as a rich source of content. Share a challenge you overcame, a new skill you learned, or an interesting article or book you read. Personal experiences often resonate well with audiences because they are relatable and authentic.
- Engage with Your Network: Engaging with your network can spark ideas for your own content. Participate in discussions, respond to comments, and take note of the topics that resonate most with your connections. This can also help you understand the type of content your network finds most valuable.
- Reflect on Lessons Learned: Reflecting on your professional journey and sharing lessons you learned can make for compelling content. Sharing mistakes you've made and how you learned from them or insights gained from a mentor can offer valuable wisdom to your connections.
- Share Industry Research and Reports: Sharing key findings from industry reports and research can provide valuable insights to your network. Remember to add your own analysis or perspective to make the post more unique and engaging.
- Collaborate with Colleagues or Industry Peers: Consider collaborating with colleagues or industry peers to co-create content. This can provide a fresh perspective and expand the reach of your posts.
- Use Meeting Notes: Your meetings can be a gold mine for LinkedIn content. Key insights, ideas, or decisions from your meetings can be valuable to others in your network. Just ensure that you respect confidentiality and don't share sensitive information. A tool like Tactiq can help you easily capture and organize these notes.
The key to generating ideas for your LinkedIn posts is to stay curious, observant, and connected with your professional community. By doing so, you'll find many topics to share and discuss with your network.
2 Ways to Extract Ideas from Your Meeting Transcripts
Your meeting transcripts are full of ideas, insights, and action items. But how can you efficiently extract these? Here are two effective methods to do so:
1. ChatGPT
ChatGPT, an AI language model developed by OpenAI, can help you extract valuable ideas from your meeting transcripts. Here's how it works: provide the AI with a prompt related to your transcript, and it will generate a response.
Here are some sample prompts you can use:
- "Identify key insights from this transcript about our marketing strategy that could make an interesting LinkedIn post."
- "Find action items from this project planning meeting that could be shared as a LinkedIn update."
- "Summarize the feedback received during this product review meeting that would be beneficial to share on LinkedIn."
- "Outline the significant decisions made during this management meeting that could inspire a LinkedIn thought leadership post."
- "Highlight the challenges and solutions discussed in this team meeting that could be turned into a LinkedIn post about problem-solving."
2. Generate AI Summary with Tactiq
Tactiq is another tool that uses AI to derive value from your meeting transcripts. And the cool thing about Tactiq is that it uses OpenAI's enterprise API offering, so you don't necessarily need to use prompts. Just a click and it creates summaries and action items for you. Here's how you can get started with Tactiq:
- Get the Tactiq Extension: Install the free Tactiq extension on your Google Chrome browser.
- Link Your Platform: Go to Integrations and connect your favorite video conferencing platforms, like Zoom, Google Meet, or Microsoft Teams.
- Join Your Call: Attend your meetings like you usually do. You'll see a Tactiq window pop up, showing the real-time transcript of your meeting.
- Grab Your Transcript: Once your meeting wraps up, you'll get an email with a link to your meeting transcript.
- Generate AI Summary: Now comes the fun part! With your transcript ready, hit the "Generate now" button to create an insightful meeting summary.
By using these tools, you can effectively mine your meeting transcripts for valuable insights and ideas in just a few clicks.
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How to Use Free AI to Write LinkedIn Posts
All you need is a clear understanding of your brand voice, the message you're aiming to convey, and the interests of your audience. Once you've got these in place, you can feed this information into AI writing tools, which cam serve up a post according to your needs.
Which AI tools can I use to create LinkedIn posts?
Here are five AI tools with free plans or trials that can assist you in creating LinkedIn posts:
- ChatGPT – Generates polished LinkedIn post drafts with customizable tone. Free plan available (limited to GPT-3.5, with GPT-4 on paid plan).
- Copy.ai – Provides LinkedIn post templates for attention-grabbing and structured content. Free plan available (limited features and usage).
- Writesonic – Offers quick drafts and multiple variations for concise LinkedIn posts. Free plan available (limited word count per month).
- ContentBot – Generates creative LinkedIn post ideas with a focus on readability. Free plan available (limited monthly content generation).
- Lately.ai – Turns existing long-form content into multiple LinkedIn post ideas. Offers a free trial.
- Taplio – Specializes in LinkedIn content creation and scheduling, using AI to help grow your LinkedIn presence. Offers a 7-day free trial.
- Socialsonic: Discover trends, create engaging content, and build a personal brand and transform your LinkedIn presence. Offers a 7-day free trial.
How does an AI LinkedIn Post Generator work?
An AI LinkedIn Post Generator uses natural language processing (NLP) and machine learning, two integral components of AI. These technologies allow the AI to understand, generate, and improve text based on user inputs and data. When you use an AI LinkedIn Post Generator, you provide it with certain parameters or prompts related to your desired post. This could be keywords, topics, or even a specific style of writing.
The AI then processes this information and generates a post that fits your criteria. Over time, as it is exposed to more data and feedback, the AI continues to learn and refine its output, resulting in increasingly relevant and engaging LinkedIn posts.
Remember, AI can create high quality content, but it’s up to you to edit and check your facts. It's super important to give it a once-over to make sure the final post really sounds like you and fits your brand's vibe.
How I Create One Month's Worth of LinkedIn Posts Using ChatGPT
Now that we’ve covered the different ways to get content for your LinkedIn posts and which AI tool to use, it’s time to talk about my own process.
You can get inspired and copy some of the things I do or copy them step by step. It’s really up to your style, goals, and target audience.
Before I go to ChatGPT to create the prompts, I create an overall strategy which answers these questions:
- How often do I want to post?
- What is the goal of each post?
- What services or products should I be promoting?
- What topics do I want to be known for?
- Which content types do I already have, and can I repurpose them on LinkedIn?
My main goal is to post one each day, so I can consistently stay on top of my potential clients’ minds and get DMs about what I do and my services.
For this quarter, here are my goals and focus:
- I want to post once a day.
- 80% of the post will be for brand awareness and 20% will be for promotion.
- I want my LinkedIn connections to check out my AI writing workshop.
- I want to talk about AI and productivity.
- Past blog posts and transcripts of my completed workshops.
How I use Tactiq to enrich my ChatGPT prompts
For this month, I didn’t want to create new content because that usually takes time. I want to schedule one month of posts in advance in one sitting!
I use Tactiq to create real-time transcripts of my workshops on Google Meet or Zoom. Since it already has an AI summary, I would copy and paste those summaries into ChatGPT.
Here are the different prompts I’ve used to generate content from the transcripts and notes:
- "Find an inspiring AI-related quote from this transcript."
- "Identify short AI advice from this transcript."
- “Rewrite this summary into 4 weeks of LinkedIn posts. Display the post into a table Monday to Friday.”
- “Write a LinkedIn post about my [product] using the copy from [landing page copy]. Add a CTA to learn more about [product].
- “Identify statements that I can use as a testimonial.”
How I edit and schedule LinkedIn posts
Once I have all the outputs, I’m ready to edit them. I copy the output into Notion and create a card that says, “LinkedIn posts to be scheduled.”
Here’s what it looks like:
- I pick the outputs that are ready to be published as they are.
- I schedule them by batch on LinkedIn.
- I then cross out the ones that I already scheduled.
- I try to schedule as many as I can for the entire month.
My goal is to post daily. But if I can post 3 times a week in 4 weeks in one sitting, that is already a win! This ensures that I have a post every week in case I get sick, or I get too busy with client work.
Plus, I can post new insights that come to me on empty days.
Your workflow might be a bit different, depending on your content inventory. But as you can see, you don’t need a lot! You just need one meeting or live stream transcript, and you can create more than 20 LinkedIn posts that you can batch schedule.
Wrapping Up
Writing LinkedIn posts can be quite a challenge, especially when you want to build brand awareness, expand your network, or land your dream job. However, with tools like ChatGPT and Tactiq, you can transform this challenge into an opportunity. The key lies in using these tools to generate high-quality, engaging content that resonates with your audience.
Remember, the goal isn't just to churn out posts—it's to share valuable insights, stories, and ideas that truly connect with your network.
Want the convenience of AI summaries?
Try Tactiq for your upcoming meeting.
Want the convenience of AI summaries?
Try Tactiq for your upcoming meeting.
Want the convenience of AI summaries?
Try Tactiq for your upcoming meeting.