In 2021, I decided to experiment with AI technology just for fun, curious to see if it could make any difference in my day-to-day work. Little did I know that this decision would be a game-changer for me. As a freelance marketing manager, I save around 20 hours per week and feel less stressed.
To my surprise, AI not only helped me tackle writer's block but also allowed me to achieve more in less time. Using ChatGPT to generate ideas and streamline my tasks, I discovered a newfound sense of freedom and confidence in my work.
In this blog post, I’ll be sharing how I use ChatGPT to streamline tasks related to being a marketing manager, including:
Brainstorming and research
Content planning and creation
Repurposing transcripts to other pieces of content
Let’s get started.
Can you use ChatGPT for marketing?
Absolutely! ChatGPT is a versatile tool that can be used in various aspects of your marketing tasks, including writing, rewriting, and planning content. When I first started using Jasper in 2021, I mostly used it for writing blog posts. But when ChatGPT was released, my workflows expanded to everything I do, from content planning to data analysis.
How can you use ChatGPT for marketing? It’s all in the prompts. If this is your first rodeo with ChatGPT, a prompt is the string of words or sentences you put in the chat as a command. And with GPT4, you can even use images as part of your prompt. All prompts are called input. It’s something that you put into ChatGPT. Output is whatever ChatGPT produces. The most important thing to know about using ChatGPT is the output is as good as the input.
Now that we’ve covered the basics, let’s dive into some specific prompts you can use.
Brainstorming and Research
One of my anxieties when starting a new content or campaign is staring at a blank page because I don’t have any ideas at all. But with ChatGPT, you can get started instantly.
Here are suggested prompts:
"Generate 10 blog post ideas related to [your topic]."
"What are the latest trends in [your industry]?"
"Provide a list of keywords related to [your topic]."
“Identify the top 30 hashtags on Instagram about [your topic].”
Use the outputs from these prompts as a start. You need to verify the data with other tools if you want your campaigns to succeed. For example, I use SEO tools like SurferSEO and Clearscope to know how many people search for specific keywords.
Planning content monthly and quarterly can be time-consuming. But with ChatGPT, you can speed it up.
"Create a content calendar for [your topic] for the next month."
"Outline a social media campaign for [your product]."
"Develop a content strategy to increase engagement on [your platform]."
It’s best to create an analysis of your past campaigns so that you can include those insights in ChatGPT.
Once you have the building blocks from your research, you can start creating content. The better your input, the better results you’ll get. For example, make sure to identify your writing tone, so ChatGPT can use that when providing the output. My tone of voice is positive and educational.
"Write an introduction for a blog post about [your topic]."
"Compose a compelling call-to-action for [your campaign]."
"Craft an engaging social media post promoting [your product]."
Include all of the facts and insights that you’ve researched as part of your prompts, so you’ll have more accurate results.
Some people are concerned that using ChatGPT is stealing other people’s ideas. That’s a totally valid concern. That’s why I think repurposing content that you originally created and just asking ChatGPT to repurpose it is the best workflow.
"Transform this blog post into a script for a video."
"Summarize this article into a series of social media posts."
"Condense this podcast transcript into a blog post."
“Identify the main points of this meeting transcript and turn it into a blog post.”
The best way to start repurposing content is to use transcripts from your meeting.
How to Use Meeting Notes As Part of Your ChatGPT Prompts
One often overlooked treasure trove of insights and content ideas is the meeting transcript. By analyzing these transcripts, you can uncover valuable information to fuel your next keyword research, case study blog post, or marketing campaign.
Identify Key Insights and Trends
Review the meeting transcript and highlight significant insights, trends, or observations discussed during the call. These could be pain points expressed by clients, suggestions from team members, or industry trends that can impact your marketing strategy.
Use Insights for Keyword Research
Once you've identified key insights from your meeting transcripts, use them as a starting point for your keyword research. By understanding the topics and issues relevant to your clients and target audience, you can identify high-potential keywords that can drive traffic and engagement to your content.
Create Case Study Blog Posts
Meeting transcripts from user research interviews can also be a foundation for compelling case study blog posts. By showcasing real-life examples of how your product or service has helped clients overcome challenges, you can create content that resonates with your target audience and supports your marketing goals. A great example of this is Allison Bergamo, who uses Descript to interview customers. She then uses the transcript as internal insights for the sales team.
There are many ways to reuse your transcript and turn it into other pieces of content.
A ChatGPT Alternative for Summarizing Marketing Meetings
Now, if you want to simplify extracting the highlights from meeting transcripts, you can try Tactiq.
Tactiq is a Chrome extension that integrates with video conferencing platforms like Zoom, Google Meet, or Microsoft Teams. It transcribes your meetings in real time and highlights important sentences using AI.
Go to the Integrations page and connect your preferred video conferencing tool (Google Meet, Zoom, Microsoft Teams.)
Join your next call as usual. On the Tactiq window, you’ll see the real-time transcription.
You’ll get an email after your call with the link to the full transcript.
On the transcript page, just click the “Generate AI summary.”
And voila! You have your summary. With this method, you don’t have to think about prompts. It’s a more simple and more straightforward way to get the most important parts of your meetings.
Plus, you can enter them in ChatGPT to create more content out of it.
What does ChatGPT mean for marketing?
If you’re worried about how much ChatGPT can do, you might think, “Am I getting replaced as a marketer?” Believe me, I thought that too. In fact, due to my OCD, I had thought about it a lot. But instead of getting scared to try AI, I approached it with curiosity.
I learned how it works, and I was amazed at how much it helps me out! ChatGPT is a tool that needs a lot of human input and isn’t running by itself. AI tools like ChatGPT mean that most high-volume and manual tasks like summarizing and rewriting can be accomplished at lightning speeds. Many advancements are still happening, so the possibilities are limitless!
ChatGPT: The Future of Marketing?
While ChatGPT is not the sole future of marketing, it certainly plays a significant role in the evolution of marketing practices. As AI technology advances, marketing managers can expect to see even more powerful tools at their disposal, enabling them to create high-quality content, optimize marketing strategies, and drive better results.
AI tools are not perfect, but it’s better to start learning about their potential. Using ChatGPT and Tactiq are great tools to streamline common marketing flows, so you can focus on needle-moving tasks. Personally, I significantly lowered my anxiety because I know that whenever I get stuck, ChatGPT will help me with ideas that I can work with.Marketing managers have a lot on their workload. They usually manage multiple projects with limited resources and time. While it’s a fun and fulfilling job, it can be stressful. As for me, it’s ten times more stressful because of my obsessive-compulsive disorder (OCD). Long meetings and writer's block would often trigger my anxiety attacks.