ChatGPT for Content Creation: A Guide for Marketing Agencies

As a creative agency or individual content creator, you're likely all too familiar with the time-consuming and nerve-wracking process of producing new content. From brainstorming ideas to putting pen to paper (or fingers to keyboard), creating engaging and relevant content can be a daunting task. Thankfully, artificial intelligence (AI) tools like ChatGPT are revolutionizing the way you approach content creation, helping you scale your content production while saving precious time and effort.

If you’ve been trying to explore ChatGPT but don’t exactly know where to start, this blog post is for you. You’ll learn: 

• How to use ChatGPT for content creation.
• The initial prompts you can use to create common content pieces, such as SEO-optimized blog posts, and social media captions.
• How to turn your meeting transcript into content pieces using Tactiq.
  

Let’s start!

How can ChatGPT help content writers?

ChatGPT can assist content writers in several ways, including:

• Generating ideas: ChatGPT can provide creative suggestions based on your topic or industry.
• Creating drafts: Use ChatGPT to generate a rough draft of your content, which you can then refine and polish.
• Improving grammar and style: ChatGPT can help you identify and fix grammar and style issues in your content.
• Expanding on ideas: Input your existing content and ask ChatGPT to elaborate or provide additional insights.
• Summarizing calls: Get the transcript of the call and ask ChatGPT to summarize it or use it as part of your idea generation. 

If you manage a creative or marketing agency with multiple campaigns, you can even use ChatGPT to help you analyze your numbers and provide suggestions on how you can improve in the future. The possibilities are endless! It’s all about knowing what you need and creating workflows on ChatGPT that can help you accomplish content-related tasks faster. 

How do you use ChatGPT as a content creator?

Using ChatGPT is as simple as providing a prompt or a set of instructions for the AI to follow. Once you input the prompt, ChatGPT will generate relevant content based on your instructions, which you can then review, edit, and refine to suit your needs.
For example, you can type this into ChatGPT: “Rewrite this email, so it sounds professional yet friendly.” If you don’t like the first output, you can tap on the “Regenerate” button.
The most important thing to remember about ChatGPT is that the output is as good as your input. If you provide clear and specific details, you’ll get a response that is suited to what you need. 

As a content creator, I use it to:

• Write email sequences when people sign up for my lead magnet.
• Write LinkedIn posts for the whole month. 
• Plan monthly content calendars. 
• Turn live stream transcripts into blog posts.

You’ll be surprised to see how ChatGPT can help you with most content creation and marketing workflows! By embracing ChatGPT in your content workflow, you can save time, boost creativity, and scale your content production even with a small team. 

What are some good ChatGPT prompts?

In using ChatGPT, the quality of the output heavily relies on the quality of the input, or in other words, the prompt. Good prompts are specific, clear, and directive, giving the AI enough context and guidance to generate the desired content. 

✅ Example of a good prompt:

Write a LinkedIn post using AIDA structure for [your target audience]. Include a CTA to promote [your offer(you can paste the copy of your landing page here)]. Use a [3 adjectives to describe your writing style.]
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You don’t have to worry about having a long prompt! It’s better to give as many details as you can. 

On the other hand, bad prompts can be vague, ambiguous, or overly broad, leading to less than satisfactory results. 

❌ Example of a bad prompt:

‍Write a LinkedIn post 

It's essential to craft your prompts carefully to harness the power of ChatGPT effectively. 

Here are best ChatGPT prompts to get you started:

1. "Generate 10 blog topic ideas around [subject]."
2. "Research and summarize the latest trends in [industry]."
3. "Rewrite the following paragraph to be more engaging."
4. "Write a persuasive product description using the AIDA structure."
5. "Create a list of catchy headlines for our upcoming webinar."
6. "Provide a SWOT analysis for [company/product]."
7. "Write an email pitch to potential clients in the [industry]."
8. "Generate a list of interesting interview questions for an [industry] expert."
9. "Rewrite the following sentence in a [adjectives to describe your brand’s tone.]."
10. "Create a compelling call-to-action for our newsletter sign-up."

Remember that these are only starting prompts, and you can ask ChatGPT to expand or elaborate on the outputs. 

Here are other prompts that you can use for the most popular types of content: blogs and social media: 

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Best ChatGPT Prompts for SEO 

ChatGPT can help you craft SEO-friendly content that helps boost your website's visibility. Below are a few examples prompts to help you leverage ChatGPT for SEO:

1. "Write an SEO-friendly meta description for a webpage about [topic]."
2. "Create an engaging, SEO-optimized blog post about [subject]."
3. "Generate a list of potential SEO keywords for a website selling [product/service]."
4. "Rewrite the following paragraph to include the keyword [your keyword] naturally."
5. "Create an SEO-friendly title for a blog post about [topic]."

Remember that these prompts are only for generating ideas. If your strategy rests on SEO, you need to verify keyword volume with other SEO tools. ChatGPT gives you ideas based on topics, not based on search data.

How to Use ChatGPT for Social Media

Social media is all about engaging with your audience, and ChatGPT can assist in creating captivating content that resonates with your followers. From crafting catchy captions to brainstorming creative campaign ideas, ChatGPT can be your secret weapon for social media success. 

Here are a few example prompts that you can use:

1. "Write a catchy Instagram caption for a photo of our new product."
2. "Generate a creative campaign idea for promoting our upcoming event on Facebook."
3. "Craft a series of engaging tweets about our latest blog post."
4. "Create an engaging LinkedIn post to announce our new hire."
5. "Generate a list of hashtag ideas for our Instagram post about [topic]."

Most times, ChatGPT will give you amazing lists of hashtags. But some of them are made up. You’ll have to check on Instagram and type the hashtags to see the actual data, such as how many people are using the hashtags and who are using them. 

How to Turn Meeting Transcripts into Content

Meetings are often a goldmine of ideas and insights that can be transformed into valuable content. With the right approach and tools, your meeting transcripts can serve as a foundation for various content types, from blog posts and case studies to social media posts and newsletters.

How to Use ChatGPT with Your Meeting Transcript

Consider your meeting transcripts as raw material for ChatGPT. Whether it's a brainstorming session, a project review, or a client call, the discussions held during these meetings can be repurposed into meaningful content. By using ChatGPT, you can breathe new life into these conversations, ensuring that no good idea goes to waste.

For instance, you can use the following prompts with your meeting transcript:

1. "Summarize the key points discussed in this meeting transcript."
2. "Transform this project review discussion into a case study."
3. "Create a blog post from the brainstorming session about [topic]."
4. "Write social media posts highlighting the main ideas from this client call."

While ChatGPT can be a powerful tool for transforming meeting transcripts into content, there’s still a lot of manual work involved, such as thinking about the best prompts to use. 

A Better Alternative to Get AI Summary of Your Meeting Transcripts

There's a better alternative for summarizing your meetings: Tactiq. Tactiq is an innovative tool that integrates with OpenAI to turn long transcripts into actionable workflows instantly. It eliminates the clutter and tedium often associated with post-meeting tasks.

With Tactiq, you can easily summarize, extract tasks, and plan your meetings. Here's how you can get started:

1. Install the free Tactiq extension on your Google Chrome browser.
2. Under Integrations, connect your preferred video conferencing platforms, such as Zoom, Google Meet, or Microsoft Teams.
3. Attend your meetings as usual, and the Tactiq window will appear, where you'll see the real-time transcript.
4. After the call, you'll receive an email with a meeting transcript link.
5. Once you have your transcript, click the "Generate AI Summary" button.
   

You can also generate action items and the agenda for the next meeting. Since GPT-3 is integrated into Tactiq, it's using ChatGPT’s power while eliminating the need for prompts.
You can also export your transcript on Notion and build a knowledge base of data from your calls. 

Embrace the Future of Content Creation with AI

AI tools like ChatGPT are revolutionizing content creation by streamlining processes. What used to take hours can take seconds! 

However, it's essential to remember that ChatGPT is one part of a broader toolkit. Integration with other tools like Tactiq, which turns meeting transcripts into valuable content ideas, can be crucial for comprehensive and effective content strategies. Embracing these AI tools can lead to significant time savings, improved content quality, and greater scalability in your content production efforts.